DEMAND REVENUE
Accelerates Commercial Growth and Innovations.


Welcome to Demand Revenue


Businesses and not-for-profits are accountable for growing existing and new customers to accelerate top-line revenue and profitably. We help you target the most relevant and profitable segments, position your brand in a meaningful way to those segments, and grow your existing and new customer relationships.  

We help healthcare, healthcare IT, dental and life sciences firms accelerate top- and bottom-line growth with strategy, product, and customer relationship management (CRM) innovations that improve people's lives.



What We Do


We offer you a powerful mix of strategic and hands-on tactical execution programs to help you accelerate commercial successes, such as:

  • Re-positioning brands for growth.
  • Strategic growth playbook and tactical execution.
  • Customer Relationship Management (CRM) and growth strategies.
  • Accelerate market-disruptive innovations.
  • Customer satisfaction management systems, engaging Net Promoter Score (NPS).
  • Strategic segmentation of customers and channels to reach them.
  • Demand- and lead-generation programs.
  • Marketing and sales metrics development systems.
  • Social Media and digital marketing programs and tracking.
  • Expert witness work in healthcare and dental marketing and channel development.
  • Marketing and LinkedIn social media seminars.
  • Search engine, pay per click, and digital marketing.
  • Acquisition due diligence and integration.
  • Marketing and business plann development and execution.

INNOVATIONS:

SECURED ACCESS TO PROTECTED HEALTH INFORMATION (PHI) - Enterprise Software Healthcare IT - Revenue +22%, 2X leads at SaaS firm - *BISCOM*

RESTORED SMILES - Dental Implants, regenerative medicine, and digital dentistry, Share +12%, became #1, globally - *STRAUMANN*

MAINTAINED HEALTH - Health Insurance, First-ever $0 Co-payments for preventative health, 
*INDEPENDENT HEALTH*

PROTECTED ELDERLY - Emergency response systems at assisted living, Revenue +257%, integrated 2 acquisitions - *LIFELINE SYSTEMS*

FINANCED SALES GROWTH AT DENTAL AND PHYSICIAN PRACTICES - Grew products 184%, integrated GE divisions - *GE HEALTHCARE FINANCIAL SERVICES*

DISRUPTED MARKETS - First-ever plain paper fax replaced thermal; PC- / LAN-Fax replaced stand-alone fax; low-end fax created multifunction peripheral industry, re-defining customer convenience. 
*XEROX and PANASONIC

Expert witness, depositions: Dental best-efforts marketing & sales distribution strategies. 

Marketing Professor in Global Graduate marketing program, Emerson College.